As an experienced voice on the subject of strategy, digital business transformation and digital marketing, I have been helping clients and organizations understand and benefit from Digital ever since starting my professional career back in 1997.
I have worked both at the client side (Jornal de Negócios, Fujitsu Siemens) consulting side (WebQi, Tejobeats, Loyal Advisory) and at the agency side (GCI, Parceiros, Lift Consulting).
I have a strong background in technology, business & digital, currently pursuing different professional challenges and ventures.
As a Managing Partner at Loyal Advisory, a management consultancy with a stakeholder centric approach, my responsibility is to deliver strategic planning and operational efficiency, being responsible for the Finance & IT fields.
With over 18 years of experience, I have served as the Head of Digital at GCI, Parceiros de Comunicação and Lift Consulting, having managed these leading agencies’ digital practices, its teams, clients and projects.
I have a rather vast experience with international projects and partners, having also served as the liaison between Lift Consulting and its partners, Burson-Marsteller and Reputation Institute.
Over the past years, I’ve worked with clients in such sectors such as Life Sciences, Pharma, Travel & Hospitality, Consumer Goods, Retail, Telco, Banking & Financial Services, Media & Entertainment and Technology.